Includes practical details on how to register and protect trademarks, brands and domain names, and how to translate these successfully into Chinese.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
1. Introduction 2. Trade Marks: A Purely Western Notion? 3. The Current Trademark Law in China 4. International Treaties and Agreements 5. Assignments and Licensing Agreements 6. Trademark Infringement 7. Legitimacy and the Chinese Trademark Law 8. Enforcing the Trademark Law in China 9. Translating Foreign Trademarks 10. Conclusion 3. The Current Trademark Law in China 4. International Treaties and Agreements 5. Assignments and Licensing Agreements 6. Trademark Infringement 7. Legitimacy and the Chinese Trademark Law 8. Enforcing the Trademark Law in China 9. Translating Foreign Trademarks 10. Conclusion
1. Introduction 2. Trade Marks: A Purely Western Notion? 3. The Current Trademark Law in China 4. International Treaties and Agreements 5. Assignments and Licensing Agreements 6. Trademark Infringement 7. Legitimacy and the Chinese Trademark Law 8. Enforcing the Trademark Law in China 9. Translating Foreign Trademarks 10. Conclusion 3. The Current Trademark Law in China 4. International Treaties and Agreements 5. Assignments and Licensing Agreements 6. Trademark Infringement 7. Legitimacy and the Chinese Trademark Law 8. Enforcing the Trademark Law in China 9. Translating Foreign Trademarks 10. Conclusion
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