Andere Kunden interessierten sich auch für
![Das Lead User-Konzept im Innovationsmanagement. Problemfelder und Lösungsansätze]( "Das Lead User-Konzept im Innovationsmanagement. Problemfelder und Lösungsansätze")
Das Lead User-Konzept im Innovationsmanagement. Problemfelder und Lösungsansätze18,95 €![Der Einfluss von User Generated Content auf den Hörfunk- und Fernsehmarkt: Bedeutung, Strategien und Zukunftsperspektiven]( "Der Einfluss von User Generated Content auf den Hörfunk- und Fernsehmarkt: Bedeutung, Strategien und Zukunftsperspektiven")
Der Einfluss von User Generated Content auf den Hörfunk- und Fernsehmarkt: Bedeutung, Strategien und Zukunftsperspektiven18,95 €![Digital Transformation. The Influence of New Payment Service Providers on Purchasing Behavior Using the Example of Klarna]( "Digital Transformation. The Influence of New Payment Service Providers on Purchasing Behavior Using the Example of Klarna")
Digital Transformation. The Influence of New Payment Service Providers on Purchasing Behavior Using the Example of Klarna27,95 €![Virtuelle Gemeinschaften]( "Virtuelle Gemeinschaften")
Virtuelle Gemeinschaften18,95 €![Das Konzept Communities of Practice im Innovationsmanagement: Barrieren des Community übergreifenden Wissenstransfers und deren Auswirkungen auf Innovationsprozesse]( "Das Konzept Communities of Practice im Innovationsmanagement: Barrieren des Community übergreifenden Wissenstransfers und deren Auswirkungen auf Innovationsprozesse")
Das Konzept Communities of Practice im Innovationsmanagement: Barrieren des Community übergreifenden Wissenstransfers und deren Auswirkungen auf Innovationsprozesse18,95 €![Internet-Geschäftsmodell Virtuelle Community]( "Internet-Geschäftsmodell Virtuelle Community")
Internet-Geschäftsmodell Virtuelle Community89,99 €![Steuerung Virtueller Communities]( "Steuerung Virtueller Communities")
Steuerung Virtueller Communities69,99 €
Diploma Thesis from the year 2007 in the subject Business economics - General, grade: 1,3, Free University of Berlin, language: English, abstract: Due to the fast growing importance of the Internet one can observe a significant influence on all parts of the economy. The new Internet economy completely restructures given economic rules, not only because of the new opportunities, also because of the shifting power positions between customer and producer. One part of this new economy is the existence of online communities, these groups of users show a specific focus (mainly a common topic or interest) and with the increasing possibilities of communications, new social networks are created online. The online communities already have a large influence on the economic, because they offer various opportunities and many potential customers. This thesis focuses on a special aspect of online communities, the influence of lead users at the example of an online gaming community. Lead users often have needs that will be significant for the future market evolution, because the majority will also have them in the near future. At the example of the gaming market, lead users are often professional players with a serious game interest and a high motivation to further improve the games. Also the current status of other communities with a similar focus is evaluated. The approach in this thesis features a large scaled online questionnaire, which aims to identify the current needs of the players and pinpoints the significant influence of the lead users. Mainly with regard to the position of the lead users in the gaming market (they act as guides for casual players) this influence and the consequences for a potential online gaming community are evaluated. Furthermore each hypothesis is analyzed individually and discussed afterwards. The approach and the statistical evaluation are described in depth and discussed from a managerial perspective afterwards, in order to draw conclusions for the design of a potential online community with a gaming focus.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.