Trevor Owens, Obie Fernandez

The Lean Enterprise

• Gebundenes Buch

Produktbeschreibung

Opportunities and new markets appear unpredictably, and reacting to them quickly and aggressively is more important than ever for large enterprises. The monolithic nature of the enterprise, however, is quite often directly at odds with the notions of innovation and the lean methodology. For the leaders of such enterprises, a complete rethinking of strategy is in order. Enter The Lean Enterprise, which provides enterprise leaders a detailed examination of the motivations that drive innovative individuals and the support structures they need to deliver breakthrough products and services within an enterprise context. More notably, the book points out examples of the many failures of corporate leadership to empower the very innovators within their walls. Spectacularly successful startups, such as Twitter, Pinterest, and Instagram, were founded after corporate employees became fed up with the stifling nature of corporate bureaucracy and decided it was easier, and more profitable, to venture out on their own. Authors and Lean Startup experts Trevor Owens and Obie Fernandez will take you through methods, time tables, compensation, and financial investment related to successful enterprise innovation. They discuss the limitations of traditional innovation structures including skunk works, innovation labs, and intrepreneurship programs while introducing their own solution--the innovation colony. These concepts are illustrated further through a series of case studies and interviews that indicate real-world examples within large enterprises. With the largest organizations in the world taking note of the obvious advantages of the lean approach, it is only a matter of time before enterprises level the innovation playing field. The Lean Enterprise: How Corporations Can Innovate Like Startups shows you how to unlock the hidden potential within your organization, today.

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 256
• Erscheinungstermin: 31. März 2014
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 531g
• ISBN-13: 9781118852170
• ISBN-10: 1118852176
• Artikelnr.: 39599898

Autorenporträt

TREVOR OWENS is an entrepreneur and thought leader in Lean Startup methodologies. He is the Founder and CEO of Javelin.com, an innovation training and software company known for its Lean Startup Machine workshop that has helped tens of thousands of innovators, including those from Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents. http://leanenterprisebook.com http://javelin.com OBIE FERNANDEZ is an avid writer and technology enthusiast. He works with Owens as the Co-Founder and CTO of Javelin.com. Fernandez is also author of the best selling technology book The Rails Way and the founder of multiple successful companies, including one of the world's best known Ruby on Rails web design and development agencies, Hashrocket. http://obiefernandez.com

Inhaltsangabe

Introduction vii
Chapter 1 Roadmap: Introducing the Lean Enterprise 1
Chapter 2 Strategy 19
Chapter 3 Corporate Structure 39
Chapter 4 Compensation 59
Chapter 5 Vision: The Innovation Thesis 71
Chapter 6 Lean Enterprise Process 83
Chapter 7 Experimental Methods 109
Chapter 8 Innovation Accounting 131
Chapter 9 Incubate Internally 149
Chapter 10 Acquire Early 167
Chapter 11 Invest When You Can't Acquire 185
Chapter 12 Innovation Flow 201
Conclusion 211
About the Author 221
Index 223

Rezensionen

"Owens and Fernandez show us how corporations can leveragelean startup methods and drive innovation through internalincubation, acqui-hires, and strategic investment. The LeanEnterprise provides savvy insights on the organizationalstructures, systems, and processes that will maximize success oddswith corporate entrepreneurship."
--Thomas Eisenmann, Harvard Business School, Howard H.Stevenson Professor of Business Administration