The Levers of the Reputation of Insurance Companies in Africa - Sanogo, Kanigue
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Reputation is one of the intangible assets least mastered by managers. Yet its impact is important for the survival and development of companies. The objective of this book is to distinguish the concept of organizational reputation from related concepts such as image and reputation on the one hand, but also to propose an approach to build it in the insurance sector in Africa on the other hand.

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Produktbeschreibung
Reputation is one of the intangible assets least mastered by managers. Yet its impact is important for the survival and development of companies. The objective of this book is to distinguish the concept of organizational reputation from related concepts such as image and reputation on the one hand, but also to propose an approach to build it in the insurance sector in Africa on the other hand.
Autorenporträt
SANOGO KaniguéTitular de un doctorado en Ciencias de la Gestión, opción Marketing.Profesor-investigador de la Universidad Alassane Ouattara (Bouaké, Costa de Marfil)Miembro del laboratorio de investigación en gestión empresarial (LARGE).