The Light Crust Doughboys Are on the Air: Celebrating Seventy Years of Texas Music [With CD]
John Mark Dempsey
Gebundenes Buch

The Light Crust Doughboys Are on the Air: Celebrating Seventy Years of Texas Music [With CD]

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Millions of Texans and Southwesterners have been touched over the years by the Light Crust Doughboys. From 1930 to 1952, fans faithfully tuned in to their early-morning and, later, noontime radio program, and turned out in droves to hear them play live. The Doughboys embodied the very essence of the ""golden era"" of radio_live performances and the dominance of programming by advertising agencies. Their radio program began as a way to sell Light Crust Flour. Their early impresario, W. Lee ""Pappy"" O'Daniel, quickly learned how to exploit the power of radio to influence voters, and he put that...