The Little Cook Book of New Product Development - Poole, Thom
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New product development is the lifeblood of modern business and it is important that companies make the most of the conveyor of new ideas. This book take a light-hearted but useful look at new product development - the ingredients and the recipes from a master practitioner of the art of new product and service development.

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Produktbeschreibung
New product development is the lifeblood of modern business and it is important that companies make the most of the conveyor of new ideas. This book take a light-hearted but useful look at new product development - the ingredients and the recipes from a master practitioner of the art of new product and service development.
Autorenporträt
Thom Poole, the author of many highly respected business titles, has been researching the power of the Moon for many years. This is the first in the series of Lunar Lore books designed to help you understand and exploit this universal power.