The Little Innovation Book 2nd Edition - Gardner, James
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Innovation Management is a relatively new discipline. Without the history of other business functions, such as Marketing and Accounting, business leaders often find themselves at a loss when they are asked to create an innovation effort from scratch. This is a book which aims to provide everything needed to get started. In 10 bite-sized chunks, The Little Innovation Book provides the foundations for an innovation effort specific to your firm. With those foundations in place, there is nothing to prevent your organisation out-innovating your competition, driving new value where previously none existed.…mehr

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Produktbeschreibung
Innovation Management is a relatively new discipline. Without the history of other business functions, such as Marketing and Accounting, business leaders often find themselves at a loss when they are asked to create an innovation effort from scratch. This is a book which aims to provide everything needed to get started. In 10 bite-sized chunks, The Little Innovation Book provides the foundations for an innovation effort specific to your firm. With those foundations in place, there is nothing to prevent your organisation out-innovating your competition, driving new value where previously none existed.