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'W. Lance Bennett and Alexandra Segerberg's The Logic of Connective Action is a welcome introduction to the topic and should, I hope, convince more sociologists that our theories of movements should consider social media as a distinctive resource, one that transforms the way people engage in activism rather than simply augmenting traditional communications ... This book makes a strong case that social media and other forms of online activism should grab the attention of social movement scholars.' Brayden G. King, American Journal of Sociology