The Logic of Designing - Boxleitner, Anja Maria
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In "The Logic of Designing," the author unlocks the secrets of the practical designing process and sheds light on the underlying principles and interplay of the various qualities of information. Using an insightful research project set in fascinating Las Vegas, she delves deeply into the nature of visual communication. The book explores the importance of different degrees of abstraction to our perception of the world, drawing on empirical research conducted in Las Vegas. Focusing on visual communication, the authors emphasize that reality is not limited to visual entities or a single level of…mehr

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Produktbeschreibung
In "The Logic of Designing," the author unlocks the secrets of the practical designing process and sheds light on the underlying principles and interplay of the various qualities of information. Using an insightful research project set in fascinating Las Vegas, she delves deeply into the nature of visual communication. The book explores the importance of different degrees of abstraction to our perception of the world, drawing on empirical research conducted in Las Vegas. Focusing on visual communication, the authors emphasize that reality is not limited to visual entities or a single level of abstraction. Instead, they show how visual communication involves a dynamic interplay of informational qualities that shape our understanding of reality. In an innovative approach, the author explores both the tangible and intangible aspects of information in design. By deciphering how these qualities interact and merge, the book offers new insights into how design profoundly affects our perception and understanding of the world. The transparently presented design process allows for an in-depth analysis that specifically uncovers the informational quality of visually non-informative and non-tangible elements. Empowered by empirical evidence and enriched with theoretical frameworks, 'The Logic of Designing' defies conventional notions and elevates design as a distinct field of knowledge. Concrete examples and tangible revelations within the book provide readers with a deeper understanding of the transformative power of design. As the narrative unfolds, readers gain valuable insights into how design shapes our perception of reality, transcending surface appearances. Embark on a captivating journey as the author deciphers the logic and interplay of information qualities in the realm of design. 'The Logic of Designing' opens your eyes to the intricacies of visual communication, offering a fresh perspective on how we perceive and interact with the world around us. Whether you're a design enthusiast, researcher, or simply curious about the complexity of human perception, this thought-provoking book is a must-read. It uncovers not only the significance of different levels of abstraction but also enlightens readers about the true nature of visual communication.
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Autorenporträt
Anja Maria Boxleitner, living in Switzerland, born in Germany, is a communication designer, researcher and author. With degrees in art education, communication design and artificial intelligence, she has acquired a broad range of expertise. Her research focuses on complex design processes and visual communication, integrating previously unexplored methods into a scientific context. Her work reflects an intense engagement with sociological, psychological and cultural issues. For her innovative work, Anja Maria Boxleitner has been awarded prizes such as the Red Dot Design Award and the Prize of the President of the German Bundestag. Her research shows that information is a complex construct that transforms in different phases of action. She inspires her readers to take a broader view of science and creativity. As a visionary thinker, Anja Maria Boxleitner challenges the mainstream and advocates openness and diversity in scientific thinking. With her exceptional and compelling research, Anja Maria Boxleitner helps open new horizons in information science. Her dedication to the pursuit of knowledge and understanding informs her work and inspires others in the research community.