[Kiechel's]The Lords of Strategy' is a clear, deft and cogent portrait of what the author calls the most powerful business idea of the past half-century..." The Wall Street Journal This enjoyable book deserves consideration for your physical or virtual bookshelf." The Journal of Product Innovation Management I must say that you've written a great book that reads almost like a juicy tell all." Consulting Magazine Even though we are only 4 months into 2010, it is pretty likely this is going to be the best business book of the year for me. If you are considering, currently in, or recently graduated from, an MBA program, you really must read this book. If this book had been written 10 years ago, it would have saved me a good deal of trouble making my own career decisions." RibbonFarm.com Named one of 5 Smart Books" on the origins of the strategies SmartMoney.com ...Kiechel has done a real service...in bringing his subject to life. The book serves as a primer as well as a history, and as such almost any executive or B-school student would do well to pick it up." The Conference Board Review engaging book" - Strategy + Business