The Machine Age of Customer Insight
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The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.

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Produktbeschreibung
The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Autorenporträt
Martin Einhorn is Director of Customer Evaluation and Analytics at Porsche and lecturer at Sigmund Freud University Vienna. Michael Löffler is Vice President for Sales Planning and Strategy at Porsche, leading several departments responsible for sales and marketing strategy, worldwide training, organizational development, and innovation. Emanuel de Bellis is Assistant Professor of Marketing at the University of Lausanne. His research explores how consumers perceive and use autonomous products and other AI-based technologies. Andreas Herrmann is Director for Marketing and Research Methods at the Institute for Customer Insight at the University of St. Gallen and Visiting Professor at the London School of Political Science. Pia Burghartz is a PhD candidate and research associate at the Institute for Customer Insight at the University of St. Gallen. Her research deals with consumers' acceptance of autonomous driving and shared mobility.