The management and role of library e-presence - Zorba, Ioanna
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This study investigated the practice of library web site (LWS) management, seeking crucial factors for the formatted of the identified management approaches. The LWS role was set as a crucial aspect and it was reviewed and examined with the LWS management approaches. The a priori limited LWS role in the terms of the serving/marketing perspective seemed that it operated harmoniously with the quite poor management practices, operating usually the LWS publishing as a project under a possible one-off cycle perspective, and the relatively poor understanding of the web publishing on behalf of…mehr

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Produktbeschreibung
This study investigated the practice of library web site (LWS) management, seeking crucial factors for the formatted of the identified management approaches. The LWS role was set as a crucial aspect and it was reviewed and examined with the LWS management approaches. The a priori limited LWS role in the terms of the serving/marketing perspective seemed that it operated harmoniously with the quite poor management practices, operating usually the LWS publishing as a project under a possible one-off cycle perspective, and the relatively poor understanding of the web publishing on behalf of library web managers or library administration. The investigation of the context brought out a crucial factor - the involvement of the parent institution in the management of the LWS -, which was not taken into account by previous studies and to this initial research design; whilst it seems essential for the understanding of the practice.
Autorenporträt
Ioanna Zorba (Zormpa) is an information professional. She lives and works in Greece and she is activated voluntarily in the area of motorcyclism, as member and special co-ordinator of the Hellenic Motorcycle Institute - 'Motothesis'.