Ahmed Bounfour

The Management of Intangibles

The Organisation's Most Valuable Assets

• Broschiertes Buch

Produktbeschreibung

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 338
• Erscheinungstermin: 26. März 2007
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 515g
• ISBN-13: 9780415439794
• ISBN-10: 0415439795
• Artikelnr.: 69894393

Autorenporträt

Ahmed Bounfour

Inhaltsangabe

1. Definitions and Stakes 2. Measuring the Immeasurable 3. Information and
External Knowledge 4. Knowledge Creation 5. Knowledge Memory 6. Knowledge
Management 7. Image, Brand, Corporate Identity 8. Outsourcing 9. Back to
the Man 10. A Dynamic View of Organization's Performance: The IC-dVAL®
Approach 11. Reporting and Managing Intangibles: the Policy Agenda