The Market Makers - Scott, Peter
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Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets.

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Produktbeschreibung
Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets.
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Autorenporträt
Peter Scott is Professor of International Business History at the University of Reading's Henley Business School. He has written extensively on the history of consumer durables' industries, household consumption, retailing, consumer marketing, and housing, during the first half of the twentieth century. His previous books include The Making of the Modern British Home: The Suburban Semi and Family Life between the Wars; Triumph of the South: A Regional Economic History of Britain During the Early Twentieth Century (awarded the 2007 Wadsworth Prize for the best book in British business history), and The Property Masters: A History of the British Commercial Property Sector.