The Marketing Director's Handbook - Tomlinson, Guy; Arnold, Tim
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The Marketing Director's Handbook is the only practical guide to managing a marketing function at board level. This combined work includes the original practical guide (volume 1) and the new work on managing digital marketing (volume 2).

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Produktbeschreibung
The Marketing Director's Handbook is the only practical guide to managing a marketing function at board level. This combined work includes the original practical guide (volume 1) and the new work on managing digital marketing (volume 2).