John A. Dawson

The Marketing Environment (RLE Marketing)

• Gebundenes Buch

Produktbeschreibung

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 380
• Erscheinungstermin: 22. August 2014
• Englisch
• Abmessung: 240mm x 161mm x 25mm
• Gewicht: 734g
• ISBN-13: 9781138792340
• ISBN-10: 1138792349
• Artikelnr.: 40546615

Autorenporträt

Multivolume collection by leading authors in the field

Inhaltsangabe

1. The Economic Role of Marketing 2. Channels and Power Relationships in
Marketing Systems 3. Demand and the Behaviour of Consumers 4. The
Organisation of Retail Distribution 5. Conflict and Response in the
Wholesale Sector 6. Marketing by Producers 7. Land Use Complexes - Two
Examples 8. Government Influences in Marketing 9. Conflict, Response and
Marketing Change.