Andere Kunden interessierten sich auch für
![Achieving Economic Development in the Era of Globalization]( "Achieving Economic Development in the Era of Globalization")
Achieving Economic Development in the Era of Globalization78,99 €![Good Governance in the Era of Global Neoliberalism]( "Good Governance in the Era of Global Neoliberalism")
Good Governance in the Era of Global Neoliberalism79,99 €![Distressed US Industries in the Era of Globalization]( "Distressed US Industries in the Era of Globalization")
Distressed US Industries in the Era of Globalization65,99 €![Rising Consumer Materialism]( "Rising Consumer Materialism")
Rising Consumer Materialism33,99 €![Managing Manufacturing Knowledge in Europe in the Era of Industry 4.0]( "Managing Manufacturing Knowledge in Europe in the Era of Industry 4.0")
Managing Manufacturing Knowledge in Europe in the Era of Industry 4.065,99 €![Trade, Growth and Inequality in the Era of Globalization]( "Trade, Growth and Inequality in the Era of Globalization")
Trade, Growth and Inequality in the Era of Globalization70,99 €![Labor, Industry, and Regulation during the Progressive Era]( "Labor, Industry, and Regulation during the Progressive Era")
Labor, Industry, and Regulation during the Progressive Era34,99 €
Tracing the genealogy of marketing Marketing Era maps out the organising principles and cultural logic of the profession. In the first book of its kind, Kalman Applbaum looks at topics such as the logic of marketing strategy, global marketing practice, and the moral history of marketing.
Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.