The Marketing Mosaic: Unveiling the Impact of Modern Marketing - Jindal, Ruby
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Welcome to "The Marketing Mosaic: Unveiling the Impact of Modern Marketing." In this book, we embark on a journey to explore the multifaceted world of modern marketing and unravel its profound impact on businesses, consumers, and society at large.Marketing is no longer confined to traditional channels and tactics; it has evolved into a dynamic and interconnected ecosystem driven by technology, data, and innovation. From the rise of digital marketing to the ethical considerations in advertising, each chapter delves into a different facet of the marketing mosaic, offering insights, case studies,…mehr

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Produktbeschreibung
Welcome to "The Marketing Mosaic: Unveiling the Impact of Modern Marketing." In this book, we embark on a journey to explore the multifaceted world of modern marketing and unravel its profound impact on businesses, consumers, and society at large.Marketing is no longer confined to traditional channels and tactics; it has evolved into a dynamic and interconnected ecosystem driven by technology, data, and innovation. From the rise of digital marketing to the ethical considerations in advertising, each chapter delves into a different facet of the marketing mosaic, offering insights, case studies, and practical guidance for navigating the complexities of today's marketing landscape.Whether you're a seasoned marketer seeking to stay ahead of the curve or a curious observer interested in understanding the forces shaping consumer behavior and market trends, this book aims to provide valuable perspectives and actionable insights.
Autorenporträt
Dr. Ruby Jindal presently serves as an Associate Professor in the Department of Physics at the K.R. Mangalam University. Her dedication to the pursuit of knowledge is highlighted by her extensive record of publications, featured in reputable journals along with several contributions to books and book chapters.