The Marketing Plan Blueprint: The 8-Step Process for Growing Innovative Ideas Into Winning Businesses - Vializ-Briggs, Miriam; Briggs, Lucy D.
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A step-by-step workbook on how to create a marketing plan that will support turning a great idea into a winning business. It is designed for first-timers, people whose first time it is crafting a marketing plan, and it is filled with practical and low-cost ideas and reusable templates and worksheets.

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Produktbeschreibung
A step-by-step workbook on how to create a marketing plan that will support turning a great idea into a winning business. It is designed for first-timers, people whose first time it is crafting a marketing plan, and it is filled with practical and low-cost ideas and reusable templates and worksheets.
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Autorenporträt
Miriam Vializ-Briggs is a senior marketing executive with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express, and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel and entertainment. Miriam has taught undergraduate and MBA graduate classes at the University of Prince Edward Island's School of Business and created and presented numerous training programs for small businesses. She has delivered the Growing Your Personal Market Share training program to thousands of professionals worldwide. Currently, Miriam serves on the Board of Advisors to the Center for Minorities and People with Disabilities in IT. Miriam holds an MBA from Columbia University School of Business and a BA from Barnard College, Columbia University. In recognition of her business leadership, she was named one of the Elite 20 Hispanic Women in Business by Hispanic Business magazine (2006) and selected as Corporate Executive of the Year by the National Society of Hispanic MBAs (2004). Miriam was also featured in Profiles in Diversity Journal (2008) and in Smart Women Take Risks by Helene Lerner (2006). Lucy D. Briggs is a marketing manager who specializes in social media, email marketing, and multimedia content creation. She has guided marketing strategies and content development for both start-ups and leading brands in a number of industries including retail, news media, self-publishing, the sports industry, and the music industry. Lucy holds an MBA in Entrepreneurship & Innovation Management from Drexel University's LeBow College of Business and a BS in Music Industry from Drexel University's Antoinette Westphal College of Media Arts and Design. In her free time, Lucy enjoys live sound engineering, fashion blogging, board games, practicing her flute, and her cat Mimi.