The Marketing Planning Coach - Davies, Eric
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By the end of this book you will have a marketing plan ready to implement and track - Set your goals - Understand your customers - Explore the competitive environment - Generate innovative ideas - Set up systems to track your success. Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk.

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Produktbeschreibung
By the end of this book you will have a marketing plan ready to implement and track - Set your goals - Understand your customers - Explore the competitive environment - Generate innovative ideas - Set up systems to track your success. Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk.
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Autorenporträt
Eric Davies is a professional marketing expert. He has a Diploma in Marketing from the Chartered Institute of Marketing, and has led many marketing courses for the Chartered Institute of Management. He teaches at Cardiff Metropolitan University on their posgraduate 20Twenty leadership programme. His own Masters was in the relationship between marketing strategy and company performance. He runs his own consultancy, with clients including Balfour Beatty, BT, Capita, National Trust, the British Council and the RAC.