Bruce I Newman

The Marketing Revolution in Politics

What Recent U.S. Presidential Campaigns Can Teach Us about Effective Marketing

• Gebundenes Buch

Produktbeschreibung

A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

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Produktdetails

• Verlag: University of Toronto Press
• Seitenzahl: 224
• Erscheinungstermin: 8. Januar 2016
• Englisch
• Abmessung: 240mm x 163mm x 25mm
• Gewicht: 508g
• ISBN-13: 9781442647992
• ISBN-10: 144264799X
• Artikelnr.: 43774046

Autorenporträt

By Bruce I. Newman

Inhaltsangabe

Introduction
Chapter 1: The Evolution of Marketing in Politics
Chapter 2: Lesson #1: Follow the Marketing Concept
Chapter 3: Lesson #2: Use Technology Strategically
Chapter 4: Lesson #3: Integrate Research Methods
Chapter 5: Lesson #4: Develop a Unique Brand Identity
Chapter 6: Lesson #5: Create a Winning Advertising Strategy
Chapter 7: Lesson #6: Build a Relationship with Your Customers
Chapter 8: Lesson #7: Be Prepared to Engaged in Crisis Management
Chapter 9: Concluding Remarks