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A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

Produktbeschreibung
A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.
Autorenporträt
Bruce I. Newman is professor of marketing and a Wicklander Fellow in Business Ethics in the Kellstadt Graduate School of Business at DePaul University and founding editor-in-chief of the Journal of Political Marketing.