Gebundenes Buch

The Marketisation of Higher Education and the Student as Consumer

Beschreibung

This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to fully explore the issues and experiences of education as a commodity.

Autor

Mike Molesworth is Senior Lecturer in Online Marketing and Consumer Behaviour at the Media School, Bournemouth University, UK. Richard Scullion is Senior Lecturer in Marketing Communications and Political Communications at the Media School, Bournemouth University, UK. Elizabeth Nixon is Lecturer in Marketing Communications at the Media School, Bournemouth University, UK.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 264
• Erscheinungstermin: 28. September 2010
• Englisch
• Abmessung: 240mm x 161mm x 19mm
• Gewicht: 564g
• ISBN-13: 9780415584456
• ISBN-10: 0415584450
• Artikelnr.: 28524158