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The Master is a guide for senior designers to improve services under their direction. The handbook includes ideas, demonstrations. diagrams and explanations for service design models and tools for diagnosing and fixing services. Topics include service prototyping, managing customer feedback, diagnosing services, measuring user experiences, and recovering failed service experiences.

Produktbeschreibung
The Master is a guide for senior designers to improve services under their direction. The handbook includes ideas, demonstrations. diagrams and explanations for service design models and tools for diagnosing and fixing services. Topics include service prototyping, managing customer feedback, diagnosing services, measuring user experiences, and recovering failed service experiences.
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Autorenporträt
Steven, a master service designer, has spent his career developing and improving Lines of Service (LOS) across almost every services industry. He and his business partner are co-founders of the International Service Design Institute.