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Not everything you mine is Gold! Sales is a complex phenomenon, even more complex when it comes to B2B. Most of the startups, new product lines, new launches fail to cope with with the market dynamics and become least sustainable businesses in the long run, even though they employ sales leaders with extensive past success stories. This book is no brainstorming session, rather it is a mirror image of what actually happens in the market when it's B2B. It is a guide to help sales teams understand their prospects more transparently, chose the correct prospects, and improve their efficacy in the workplace.Efforts will not generate business, channeled efforts will! The concept in the book is backed by extensive primary research conducted by myself.