` The McDonaldization of Society is one of the most influential works of the last half of this century... Ritzer was both an analyst and prophet in this classic work, which is as relevant today as it was a decade ago' - Jonathan H Turner, University of California
This new edition of one of the most noteworthy and popular sociology books of all time, demonstrates the power of the sociological imagination to today's students in a way that few other books have been able to do.
One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today's readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal value to anyone interested in social criticism. This book links a large number of social phenomena to McDonaldization, some which are directly affected by the principles of the fast-food restaurant and others where the effect is more indirect.
This new edition of one of the most noteworthy and popular sociology books of all time, demonstrates the power of the sociological imagination to today's students in a way that few other books have been able to do.
One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today's readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal value to anyone interested in social criticism. This book links a large number of social phenomena to McDonaldization, some which are directly affected by the principles of the fast-food restaurant and others where the effect is more indirect.