The presidential elections are a key moment in defining the future of a country. In Ecuador, two rounds of elections will be held in 2017. The first on January 19 and the ballot on April 2 of the same year, defining the continuation or change of the Citizens' Revolution, led by economist Rafael Correa Delgado for 10 years. The themes addressed by the media, according to their interests, focus on the problems and proposals that the candidates consider relevant to the country. Through the visualization, and how the different candidates for president and vice president are shown, some parameters are established for their study. Through an assessment of the institutions that revolve around elections, it is possible to understand how the electoral process was approached. With this, the main research question is asked, about How is the behavior of the print media during Ecuador's 2017 electoral campaign?
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