Alan B. Albarran

Broschiertes Buch

The Media Economy

Beschreibung

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today's media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy.

Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.

Autor

Alan B. Albarran is Professor Emeritus of Media Arts at the University of North Texas, USA. He is internationally recognized as one of the leading scholars in the field of Media Management and Economics and is a former editor of the Journal of Media Economics and the International Journal for Media Management. He is also a co-editor of the Handbook of Media Management and Economics, 2nd edition (Routledge, 2018).

Produktdetails

• Media Management and Economics Series
• Verlag: Routledge / Taylor & Francis
• 3. Aufl.
• Seitenzahl: 208
• Erscheinungstermin: 30. November 2023
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 680g
• ISBN-13: 9781032491332
• ISBN-10: 1032491337
• Artikelnr.: 68473646

Rezensionen

Whether teaching at the graduate or undergraduate level, you will find everything you need in just one book. Key definitions, in-depth explanations, research, and case studies are provided in each chapter. Unlike many books on media management or economics, this one will stay current and at your fingertips for a long time.

-Dr. Angela M. Powers, Professor, A.Q. Miller School of Journalism and Mass Communications, Kansas State University, USA

As a Media Industry researcher this is a must read. "The Media economy" explains all the key drivers and concepts associated with how the media economy functions. Through concrete examples and figures, the author was able to this piece into a compelling read that I have recommended to

all my students and colleagues.

Ethel Pis Diez, Media Management Professor, Universidad Austral, Argentina.

Doctor Albarran is one of the most important scholars in US, Europe and Latin America because of his contribution to the field of media economics and media management. This book must be required not only for professionals and students of Communication, but for anyone in business, marketing and other areas related to digital economy and cultural studies.

Dra. María Elena Gutiérrez Rentería, Professor, Universidad Panamericana, Mexico

"The Media Economy provides us with a much needed transition from the study of media economics to the understanding of the media economy. The book successfully captures the essence of the holistic media economy by a clear, attractive, and comprehensive macro-view of communication markets and industries. For courses covering the media industries, The Media Economy should be required reading.

Ángel Arrese, Professor, School of Communication, University of Navarra, Spain

As a succinctly written textbook, this second edition of Media Economy provides its readers with the most updated technology trends and their impact on media economy. I particularly like the global and multi-platform approach of the book from beginning to end which characterizes the present and future of media economy.

Louisa Ha, Professor, School of Media & Communication, Bowling Green State University, USA