In this work, the need for research at the micro-regional level with a tendency towards territorial integration is proposed, due to the biodiversity that exists between each of Mexico's micro-regions, not only from the point of view of their natural resources but also of their human resources, This has always been a major obstacle to regional integration, despite the many efforts that have been made with different programmes, which have failed for many reasons, but one of the main ones is the lack of continuity of these, which will allow a conceptual basis for marketing the products of each integrating centre, taking advantage of its productive vocation.