Bill Schley

The Micro-Script Rules

How to tell your story (and differentiate your brand) in a sentence...or less.

• Gebundenes Buch

Produktbeschreibung

Today's #1 communication's secret is: It's not what people hear. It's what they repeat. That's why "the right six words will always beat 6,000" when you know which to pick! And it's all here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less. By NY Times Best-Selling Author Bill Schley

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Produktdetails

• Verlag: Widener Classics
• 2nd edition
• Seitenzahl: 204
• Erscheinungstermin: 12. September 2018
• Englisch
• Abmessung: 222mm x 144mm x 23mm
• Gewicht: 386g
• ISBN-13: 9781732748811
• ISBN-10: 1732748810
• Artikelnr.: 54015703

Autorenporträt

Bill Schley is an award-winning branding expert, author, speaker, and a lifelong entrepreneur. He is co-founder of the strategic branding firm BrandTeamSix, known for creating the Dominant Selling Idea and Micro-Scripts at some of the world's most successful companies. He began his career as a writer at legendary Ted Bates Advertising Agency-the original Mad Men agency in New York-where he won an Effie Award for sales-effective advertising. In addition to The Micro-Script Rules, Bill is the author with Graham Weston of The UnStoppables (Wiley), a New York Times Best Seller; Why Johnny Can't Brand (Penguin Hardcover), which won the award for "Top 5 Marketing Books of the Year" by Strategy+Business Magazine, and best-seller The Power-of-Ten (HarperCollins). He has appeared on CNBC's Street Signs, CNN's Money Online, and numerous syndicated radio programs. He is an avid sailor, skydiver, and a graduate of Harvard University. Visit his site at www.brandteamsix.com Listen to: The Brand Brothers-his Nobel Prize-winning podcast with Lorenzo Gomez www.brandbrothersshow.com