The Millennial Woman in Bollywood - Rao, Maithili
58,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
  • Gebundenes Buch

This book is about how and why Bollywood found it worthwhile to explore the reality of the millennial women who are thriving in India - small part of the demographics but very influential. Advertising discovered women as choosy consumers and influencers. The Hindi film Heroine is a brand and a brand ambassador. The market met contemporary women who are independent, with freer attitudes to relationships, including pre-marital sex. Rom coms of the new millennium reflect this new found freedom, defying patriarchy that still defines our society.

Andere Kunden interessierten sich auch für
Produktbeschreibung
This book is about how and why Bollywood found it worthwhile to explore the reality of the millennial women who are thriving in India - small part of the demographics but very influential. Advertising discovered women as choosy consumers and influencers. The Hindi film Heroine is a brand and a brand ambassador. The market met contemporary women who are independent, with freer attitudes to relationships, including pre-marital sex. Rom coms of the new millennium reflect this new found freedom, defying patriarchy that still defines our society.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
A freelance film critic who has written for many national and international publications. She was a lecturer of English before drifting into writing on cinema.