The Millennium Election
Communication in the 2000 Campaign
Herausgeber: Kaid, Lynda Lee; Bystrom, Dianne G; Tedesco, John C
The Millennium Election
Communication in the 2000 Campaign
Herausgeber: Kaid, Lynda Lee; Bystrom, Dianne G; Tedesco, John C
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The Millennium Election highlights some of the most important campaign communication from the 2000 elections, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication--and these forms must work together to engage a new generation of voters.
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The Millennium Election highlights some of the most important campaign communication from the 2000 elections, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication--and these forms must work together to engage a new generation of voters.
Produktdetails
- Produktdetails
- Verlag: Rowman & Littlefield Publishers
- Seitenzahl: 280
- Erscheinungstermin: 3. September 2003
- Englisch
- Abmessung: 241mm x 155mm x 21mm
- Gewicht: 458g
- ISBN-13: 9780742525092
- ISBN-10: 0742525090
- Artikelnr.: 21177224
- Verlag: Rowman & Littlefield Publishers
- Seitenzahl: 280
- Erscheinungstermin: 3. September 2003
- Englisch
- Abmessung: 241mm x 155mm x 21mm
- Gewicht: 458g
- ISBN-13: 9780742525092
- ISBN-10: 0742525090
- Artikelnr.: 21177224
Edited by Lynda Lee Kaid; John C. Tedesco and Dianne G. Bystrom - Contributions by Karen Anderson; Mary Christine Banwart; Lauren Cohen Bell; Arla Bernstein; Thomas P. Boyle; Dianne Bystrom; Diana B. Carlin; Alyson Cypher; Paul D'Angelo; Elizabeth A. Duda
Chapter 1 Acknowledgments Chapter 2 Introduction: Before Florida, There Was
a Campaign.... Part 3 Part I: The Candidate Messages in Political
Advertising and Debates Chapter 4 1. Style and Effects of the Bush and Gore
Spots Chapter 5 2. Myth and Anti-Myth in Presidential Campaign Films-2000
Chapter 6 3. Issue Advocacy and Political Advertising in Election 2000
Chapter 7 4. Viewer Reactions to Presidential Debates:Learning Issue and
Image Information Chapter 8 5. Character vs. Competence: Evidence from the
2000 Presidential Debates and Election Chapter 9 6. Lockbox and Fuzzy Math:
Associations of Viewers' Debate Recall and Voter Behavior in the 2000
Presidential Campaign Part 10 Part II: Media Coverage Chapter 11 7.
Metacoverage of the Press and Publicity in Campaign 2000 Network News
Chapter 12 8. Representations of the Public and Public Opinion in National
Television Election News Chapter 13 9. Watching the Adwatchers: Examination
of Adwatch Stories from the 2000 Election Chapter 14 10. Issue Agendas in
Candidate Messages vs. Media Coverage: Are Women and Men on the Same Page?
Chapter 15 11. Candidates as Comedy: Political Presidential Humor on
Late-Night Television Shows Part 16 Part III: New Technologies Chapter 17
12. Organizing an Online Campaign: The Legacy of McCain2000.com Chapter 18
13. Differences and Similarities in Use of Campaign Websites during the
2000 Presidential Election Chapter 19 14. Prelude to a Divide: Who Had
Access in 2000? Part 20 Part IV: Socializing the Young Voter in Campaign
2000 Chapter 21 15. Political Discussion and Media Use: Contrasts Between
Early and Late Campaign Phases Chapter 22 16. Across the Ages: Views of the
2000 Debates from College Freshman to Senior Citizens Chapter 23 17. The
Voice of Young Citizens: A Study of Political Malaise in Campaign 2000
Chapter 24 Index Chapter 25 About the Contributors
a Campaign.... Part 3 Part I: The Candidate Messages in Political
Advertising and Debates Chapter 4 1. Style and Effects of the Bush and Gore
Spots Chapter 5 2. Myth and Anti-Myth in Presidential Campaign Films-2000
Chapter 6 3. Issue Advocacy and Political Advertising in Election 2000
Chapter 7 4. Viewer Reactions to Presidential Debates:Learning Issue and
Image Information Chapter 8 5. Character vs. Competence: Evidence from the
2000 Presidential Debates and Election Chapter 9 6. Lockbox and Fuzzy Math:
Associations of Viewers' Debate Recall and Voter Behavior in the 2000
Presidential Campaign Part 10 Part II: Media Coverage Chapter 11 7.
Metacoverage of the Press and Publicity in Campaign 2000 Network News
Chapter 12 8. Representations of the Public and Public Opinion in National
Television Election News Chapter 13 9. Watching the Adwatchers: Examination
of Adwatch Stories from the 2000 Election Chapter 14 10. Issue Agendas in
Candidate Messages vs. Media Coverage: Are Women and Men on the Same Page?
Chapter 15 11. Candidates as Comedy: Political Presidential Humor on
Late-Night Television Shows Part 16 Part III: New Technologies Chapter 17
12. Organizing an Online Campaign: The Legacy of McCain2000.com Chapter 18
13. Differences and Similarities in Use of Campaign Websites during the
2000 Presidential Election Chapter 19 14. Prelude to a Divide: Who Had
Access in 2000? Part 20 Part IV: Socializing the Young Voter in Campaign
2000 Chapter 21 15. Political Discussion and Media Use: Contrasts Between
Early and Late Campaign Phases Chapter 22 16. Across the Ages: Views of the
2000 Debates from College Freshman to Senior Citizens Chapter 23 17. The
Voice of Young Citizens: A Study of Political Malaise in Campaign 2000
Chapter 24 Index Chapter 25 About the Contributors
Chapter 1 Acknowledgments Chapter 2 Introduction: Before Florida, There Was
a Campaign.... Part 3 Part I: The Candidate Messages in Political
Advertising and Debates Chapter 4 1. Style and Effects of the Bush and Gore
Spots Chapter 5 2. Myth and Anti-Myth in Presidential Campaign Films-2000
Chapter 6 3. Issue Advocacy and Political Advertising in Election 2000
Chapter 7 4. Viewer Reactions to Presidential Debates:Learning Issue and
Image Information Chapter 8 5. Character vs. Competence: Evidence from the
2000 Presidential Debates and Election Chapter 9 6. Lockbox and Fuzzy Math:
Associations of Viewers' Debate Recall and Voter Behavior in the 2000
Presidential Campaign Part 10 Part II: Media Coverage Chapter 11 7.
Metacoverage of the Press and Publicity in Campaign 2000 Network News
Chapter 12 8. Representations of the Public and Public Opinion in National
Television Election News Chapter 13 9. Watching the Adwatchers: Examination
of Adwatch Stories from the 2000 Election Chapter 14 10. Issue Agendas in
Candidate Messages vs. Media Coverage: Are Women and Men on the Same Page?
Chapter 15 11. Candidates as Comedy: Political Presidential Humor on
Late-Night Television Shows Part 16 Part III: New Technologies Chapter 17
12. Organizing an Online Campaign: The Legacy of McCain2000.com Chapter 18
13. Differences and Similarities in Use of Campaign Websites during the
2000 Presidential Election Chapter 19 14. Prelude to a Divide: Who Had
Access in 2000? Part 20 Part IV: Socializing the Young Voter in Campaign
2000 Chapter 21 15. Political Discussion and Media Use: Contrasts Between
Early and Late Campaign Phases Chapter 22 16. Across the Ages: Views of the
2000 Debates from College Freshman to Senior Citizens Chapter 23 17. The
Voice of Young Citizens: A Study of Political Malaise in Campaign 2000
Chapter 24 Index Chapter 25 About the Contributors
a Campaign.... Part 3 Part I: The Candidate Messages in Political
Advertising and Debates Chapter 4 1. Style and Effects of the Bush and Gore
Spots Chapter 5 2. Myth and Anti-Myth in Presidential Campaign Films-2000
Chapter 6 3. Issue Advocacy and Political Advertising in Election 2000
Chapter 7 4. Viewer Reactions to Presidential Debates:Learning Issue and
Image Information Chapter 8 5. Character vs. Competence: Evidence from the
2000 Presidential Debates and Election Chapter 9 6. Lockbox and Fuzzy Math:
Associations of Viewers' Debate Recall and Voter Behavior in the 2000
Presidential Campaign Part 10 Part II: Media Coverage Chapter 11 7.
Metacoverage of the Press and Publicity in Campaign 2000 Network News
Chapter 12 8. Representations of the Public and Public Opinion in National
Television Election News Chapter 13 9. Watching the Adwatchers: Examination
of Adwatch Stories from the 2000 Election Chapter 14 10. Issue Agendas in
Candidate Messages vs. Media Coverage: Are Women and Men on the Same Page?
Chapter 15 11. Candidates as Comedy: Political Presidential Humor on
Late-Night Television Shows Part 16 Part III: New Technologies Chapter 17
12. Organizing an Online Campaign: The Legacy of McCain2000.com Chapter 18
13. Differences and Similarities in Use of Campaign Websites during the
2000 Presidential Election Chapter 19 14. Prelude to a Divide: Who Had
Access in 2000? Part 20 Part IV: Socializing the Young Voter in Campaign
2000 Chapter 21 15. Political Discussion and Media Use: Contrasts Between
Early and Late Campaign Phases Chapter 22 16. Across the Ages: Views of the
2000 Debates from College Freshman to Senior Citizens Chapter 23 17. The
Voice of Young Citizens: A Study of Political Malaise in Campaign 2000
Chapter 24 Index Chapter 25 About the Contributors