"Giving customers a good experience is still the route to loyalty, a good brand, and profitable sales. Here is how businesses large and small deliver it. And how you can, too"--Foreword.
"Giving customers a good experience is still the route to loyalty, a good brand, and profitable sales. Here is how businesses large and small deliver it. And how you can, too"--Foreword.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Dan Sachs is professor of entrepreneurship, hospitality management, and service leadership at DePaul University and president of Meerkat Restaurant Advisory, an A-list restaurant advisory group. From 1999–2015, he owned the Bin36 restaurant group, where he developed and operated several wine-focused restaurants. He has worked with a variety of famous restaurateurs including Danny Meyer, Drew Nieporent, and Paul Bartolotta. He has an AB from Harvard College and a master’s degree from the Parisian culinary school École de Cuisine La Varenne. He lives in Chicago, IL. Janet Scott is a writer and the owner of The Write Place, a corporate communication and academic support company. She worked for many years in journalism and marketing, and taught for twelve years at Wayne State University. She has an AB from Harvard College and a master’s degree from Eastern Michigan University. She lives in Detroit, MI.
Inhaltsangabe
Introduction: A Brief (But Necessary) History of Customer Service It All Starts with Hospitality, Baby Section 1: The Evanglists 1. Zingerman's: Laser-Focused on Customer Service 2. Nick's Pizza & Pub: Employees in Charge 3. BerylHealth: Everyone Deserves a “Thank You” Section 2: The Transformers 1. Zappos: If You're Not Changing, You're Dying 2. FreshBooks: It's All about the Rock Stars—a.k.a. Customer Service 3. Brooklyn Brewery: Education Section 3: The Pragmatists 4. Lettuce Entertain You: Consistency for the Brand and the Customer 5. Union Square Hospitality: Start at Square One—HIRING 6. Hyatt: Top-Down Empathy Lessons Learned
Introduction: A Brief (But Necessary) History of Customer Service It All Starts with Hospitality, Baby Section 1: The Evanglists 1. Zingerman's: Laser-Focused on Customer Service 2. Nick's Pizza & Pub: Employees in Charge 3. BerylHealth: Everyone Deserves a “Thank You” Section 2: The Transformers 1. Zappos: If You're Not Changing, You're Dying 2. FreshBooks: It's All about the Rock Stars—a.k.a. Customer Service 3. Brooklyn Brewery: Education Section 3: The Pragmatists 4. Lettuce Entertain You: Consistency for the Brand and the Customer 5. Union Square Hospitality: Start at Square One—HIRING 6. Hyatt: Top-Down Empathy Lessons Learned
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