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The Mission Myth: Building Nonprofit Momentum Through Better Business - Maloney, Deidre; Maloney, Deirdre
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What is the Mission Myth? Most nonprofits believe that to achieve success all they need is passion and heart. The truth? It is only when they integrate The Four Ms: Management Money Marketing Measurement that they will achieve optimal results. Here are strategies, anecdotes, and pracital tips for new levels of success - all derived from nonprofits that reached new heights. Offering validation, camaraderie, laughter, and hope, The Mission Myth helps you do good...well.

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What is the Mission Myth? Most nonprofits believe that to achieve success all they need is passion and heart. The truth? It is only when they integrate The Four Ms: Management Money Marketing Measurement that they will achieve optimal results. Here are strategies, anecdotes, and pracital tips for new levels of success - all derived from nonprofits that reached new heights. Offering validation, camaraderie, laughter, and hope, The Mission Myth helps you do good...well.