Jo Owen

The Mobile MBA

114 Skills to Take Your Further Faster

• Broschiertes Buch

Produktbeschreibung

Is your career progressing as fast as you want it to? Do you love your job, but think you could benefit from a business school education? The Mobile MBA delivers all the knowledge you need to fast track your career.

The Mobile MBA is your portable business coach. It explains MBA skills, models and applications and shows you how to put the grand theory and big talk in to practice.

The Mobile MBA comes complete with 11 free video Skill-Pills, which can be downloaded to your smart phone, tablet or computer. Get access to up-to-date advice on the move so you can apply your new skills where and when you need them.

Product Description
Shortlisted for the CMI Management Book of the Year Competition 2011, Commuters' Read Category

The Mobile MBA delivers all the knowledge you need to fast track your career – this is your portable business coach, explaining MBA skills, models and applications and showing you how to put the grand theory and big talk into practice.

Packaged with 11 Skill-Pills, one for each chapter of the book, these can be downloaded to your smart phone, tablet or computer so you can get access to up-to-date advice on the move so you can apply your new skills where and when you need them.

Backcover
Is your career progressing as fast as you want it to? Do you love your job, but think you could benefit from a business school education? The Mobile MBA delivers all the knowledge you need to fast track your career.

The Mobile MBA is your portable business coach. It explains MBA skills, models and applications and shows you how to put the grand theory and big talk into practice.

The Mobile MBA comes complete with 11 free video Skill-Pills, which can be downloaded to your smart phone, tablet or computer. Get access to up-to-date advice on the move so you can apply your new skills where and when you need them.

The Mobile MBA is packaged with 11 free Skill-Pills, one for each chapter of the book:

The world of strategy

Marketing

Finance and accounting

Human capital

Operations, technology and change

Lead your team

Dealing with colleagues

Managing across the organisation

Managing yourself

The daily skills of management

Manage your career

Skill-Pills:

A Skill-Pill is a brief training video that can be downloaded to your smart phone, tablet or computer and provides you with the skills and information needed to complete a task, wherever you are.

Skill-Pills can be accessed straight from your smart phone by scanning the QR code on the inside back cover of the book.

You will be taken to the entrance page of The Mobile MBA portal, giving you access to 11 free Skills-Pills. The remaining Skill-Pills are available to purchase separately. A URL is also available below the QR code to manually enter into your device.

Jo Owen

Jo Owen has an MBA and knows what it takes to succeed in today’s business world. As a top authority on leadership, he practises what he preaches. He has worked with over 100 of the best (and one or two of the worst) organisations in Asia, Europe and North America. He was a partner at Accenture, started a bank, built a business in Japan and is a founder of five national charities. He is a top corporate coach and speaker on leadership and the bestselling author of How to Manage,How to Sell,How to Influence and How to Lead, the UK’s number one book on leadership. He can be reached at [e-mail] .

Introduction

1. The world of strategy

1.1 The nature of strategy

1.2 Dealing with strategy

1.3 Applying strategy to your area

1.4 Four pillars of strategy

1.5 Strategy and the art of unfair competition

1.6 Portfolio strategy

1.7 Creating a vision for your firm and your team

1.8 Mergers and acquisitions

1.9 How to be innovative

1.10 The language of strategy

1.11 Business start-ups

2. Marketing and sales

Introduction

2.1 The nature of marketing

2.2 The advertising brief

2.3 How to be an advertising expert

2.4 The marketing brief

2.5 Market segmentation

2.6 How to price

2.7 Market research

2.8 Competitive and market intelligence

2.9 What people buy and why

2.10 How to sell – to be imported: persuasive conversations?

2.11 How not to sell

3. Finance and accounting

Introduction

3.1 Maths for managers

3.2 Surviving spreadsheets

3.3 The financial structure of the firm

3.4 Models of business

3.5 Financial accounting

3.6 How to use the Capital Asset Pricing Model

3.7 Assessing investments in practice

3.8 Negotiating your budget

3.9 Managing your budget

3.10 Overseeing budgets

3.11 The balanced scorecard

3.12 The nature of costs: cash versus accruals

3.13 The nature of costs: fixed versus variable

3.14 Cutting costs: methods change

3.15 Cutting costs: slash and burn

3.16 Cutting costs: smoke and mirrors

4. Human capital

Introduction

4.1 Dealing with HR professionals

4.2 HR strategy and minimising the cost of production

4.3 HR strategy and the quality of production

4.4 HR strategy: enabling growth (or decline)

4.5 HR strategy: compensation

4.6 Organisation culture and what you can do about it

4.7 Organisation culture and how to change it

4.8 When to fire someone

4.9 Ethics

5. Operations, technology and change

Introduction

5.1 How to start a change effort

5.2 Setting up a project for success

5.3 Managing projects

5.4 The nature of quality

5.5 Applying quality

5.6 Restructuring the organisation

5.7 Reengineering

5.8 Using consultants

5.9 Dealing with the law

6. Lead your team

Introduction

6.1 How to take control

6.2 What your team wants from you

6.3 Setting goals

6.4 How to delegate

6.5 How to motivate: the theory

6.6 How to motivate in practice

6.7 Styles of coaching: coaching, counselling or dictating?

6.8 Coaching for managers

6.9 Giving praise

6.10 How to criticise

6.11 Managing MBAs and other professionals

7. Dealing with colleagues

Introduction

7.1 Colleagues or competitors?

7.2 Understanding yourself

7.3 Understanding others

7.4 Negotiating judo

7.5 How to disagree

7.6 How to handle exploding head syndrome

7.7 When to fight

8. Managing across the organisation

Introduction

8.1 Networks of influence

8.2 Making decisions

8.3 How to influence decisions

8.4 Managing crises

8.5 The art of a good meeting

8.6 Getting your way in meetings

8.7 Crises

8.8 Surviving conferences

8.9 Corporate entertaining

9. Managing yourself

Introduction

9.1 Achieving a work-life balance

9.2 Managing time: effectiveness

9.3 Managing time: efficiency

9.4 Managing stress

9.5 How to get up in the morning

9.6 Dealing with adversity

9.7 When to move on

10. The daily skills of management

Introduction

10.1 The art of the persuasive conversation

10.2 Listening

10.3 The art of presenting

10.4 How to use PowerPoint

10.5 How to write

10.6 How to read and seeing the invisible

10.7 Communicating: finding the right medium

10.8 Communicating: principles and practice

10.9 Professional guard

10.10 Etiquette

10.11 Dress for success

10.12 The dirty dozen: the language of business

11. Manage your career

Introduction

11.1 Paths to power

11.2 Building your career skills

11.3 How to acquire the skills of a leader

11.4 How to get the right boss and the right assignment

11.5 Manage your boss

11.6 How to get promoted

11.7 How not to get promoted

11.8 How to get fired

11.9 &nb

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Shortlisted for the CMI Management Book of the Year Competition 2011, Commuters' Read Category

The Mobile MBA delivers all the knowledge you need to fast track your career - this is your portable business coach, explaining MBA skills, models and applications and showing you how to put the grand theory and big talk into practice.

Packaged with 11 Skill-Pills, one for each chapter of the book, these can be downloaded to your smart phone, tablet or computer so you can get access to up-to-date advice on the move so you can apply your new skills where and when you need them.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: FT Publishing International / Financial Times Prentice Hall
• Seitenzahl: 200
• Erscheinungstermin: 12. Mai 2011
• Englisch
• Abmessung: 135mm x 213mm x 13mm
• Gewicht: 316g
• ISBN-13: 9780273750215
• ISBN-10: 0273750216
• Artikelnr.: 33138806

Autorenporträt

Jo Owen has an MBA and knows what it takes to succeed in today’s business world. As a  top authority on leadership, he practices what he preaches. He has worked with over 100 of the best (and one or two of the worst) organisations in Asia, Europe and North America. He was a partner at  Accenture, started a bank, built a business in Japan and is a founder of five national charities.  He is a top corporate coach and speaker on leadership and the bestselling author of How to Manage, How to Sell, How to Influence  and How to Lead, the UK’s number one book on leadership.He can be reached at [e-mail].

Inhaltsangabe

Introduction
1.       The world of strategy
1.1   The nature of strategy
1.2   Dealing with strategy
1.3   Applying strategy to your area
1.4   Four pillars of strategy
1.5   Strategy and the art of unfair competition
1.6   Portfolio strategy
1.7   Creating a vision for your firm and your team
1.8   Mergers and acquisitions
1.9   How to be innovative
1.10            The language of strategy
1.11            Business start-ups
2.       Marketing and sales
Introduction
2.1   The nature of marketing
2.2   The advertising brief
2.3   How to be an advertising expert
2.4   The marketing brief
2.5   Market segmentation
2.6   How to price
2.7   Market research
2.8   Competitive and market intelligence
2.9   What people buy and why
2.10            How to sell to be imported: persuasive conversations?
2.11            How not to sell
3.       Finance and accounting
Introduction
3.1   Maths for managers
3.2   Surviving spreadsheets
3.3   The financial structure of the firm
3.4   Models of business
3.5   Financial accounting
3.6   How to use the Capital Asset Pricing Model
3.7   Assessing investments in practice
3.8   Negotiating your budget
3.9   Managing your budget
3.10            Overseeing budgets
3.11            The balanced scorecard
3.12            The nature of costs: cash versus accruals
3.13            The nature of costs: fixed versus variable
3.14            Cutting costs: methods change
3.15            Cutting costs: slash and burn
3.16            Cutting costs: smoke and mirrors
4.       Human capital
Introduction
4.1   Dealing with HR professionals
4.2   HR strategy and minimising the cost of production
4.3   HR strategy and the quality of production
4.4   HR strategy: enabling growth (or decline)
4.5   HR strategy: compensation
4.6   Organisation culture and what you can do about it
4.7   Organisation culture and how to change it
4.8   When to fire someone
4.9   Ethics
5.       Operations, technology and change
Introduction
5.1   How to start a change effort
5.2   Setting up a project for success
5.3   Managing projects
5.4   The nature of quality
5.5   Applying quality
5.6   Restructuring the organisation
5.7   Reengineering
5.8   Using consultants
5.9   Dealing with the law
6.       Lead your team
Introduction
6.1   How to take control
6.2   What you