As more and more people use mobile handsets, a revolution is taking place in computing and telecommunications. Two extraordinary industries - the Internet and mobile communications-are converging. But this is just the beginning. As the third industry - consumer electronics - and the fourth - media and entertainment - join in, changes in consumer markets are inevitable, as evidenced by the explosive growth of mobile media, games and entertainment. In The Mobile Revolution the senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Ericsson, Qualcomm, Vodafone, NTT DoCoMo, SK Telecom, Verizon Wireless, Microsoft, Intel, IBM, RealNetworks, Yahoo, New York Times, Wall Street Journal, EMI, BMI, BMG, IFPI, CNN, ABC, Disney, Fox, Sony, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow. The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. It is not just another account of technology innovation; rather it examines the rise of mobile services in the context of maturing and emerging mobile markets.
A time machine - effortlessly taking the reader back into inticate details of so many interwoven plays of technology, marketing, design and visionary achievement that created the mobile revolutio we know today." Frank Nuovo, Chief Designer of Nokia's mobile phones "Along with our story at SK Telecom, The Mobile Revolution contains others that will be very interesting for people interested in learning more about the telecommunications industry." Sung Min Ha, Senior Vice President and CFO, SK Telecom "Dan Steinbock has written a monumental and comprehensive history and textbook for the wireless industry. It's a treasure for wireless players, from neophytes to pioneers." Martin Cooper, Chairman, ArrayComm, Inc "Diligently plots the pioneering days when content met technology and in so doing explains how a new market was born. This is a comprehensive overview of that market and a critical read for anyone interested in the technology or content of the mobile space." Jonathan Channon, Senior Vice President, EMI Music Publishing "Essential reading for anybody who wants to understand how mobility and mobile technology is transforming the way we live and function." Anssi Vanjoki, Executive Vice President, VP&GM Multimedia, Nokia "A comprehensive account of the market and service evolution of mobile communications... illustrated with real-world experiences of mobile players." Thomas Geitner, Chief Technology Officer, Vodafone Group Plc "A comprehensive and authoritative summary of the new era of mobile communication." Sean Maloney, Executive Vice President, GM Mobility Group, Intel Corporation "An exciting exploration of what's turning out to be the most transformative technology of the twenty-first century. Less a tale of tech than a story of our own evolution, and the near-supernatural new things we can do. A mind-bending read." Geoffrey Frost, Chief Marketing Officer, Motorola Inc "Combines the evolution of the global mobile ecosystem with strategic and tactical insights. A book all those involved in today's content businesses would benefit from reading." Pete Downton, Director of Business Development & Strategic Partnership, Warner Music International "Understanding the technology that enables more mobile products and services to exist is only a small part of the mobile revolution. But as The Mobile Revolution points out, what really matters is understanding people's ever-changing demands and expectations." Dave McCaughan, Executive Vice President, Director of Strategic Planning, McCannErickson, Japan "Exciting insights into the future of mobile; all in a global context. A fundamental resource for anyone interested in the next stage of communications evolution." Barry Peters, Director, Emerging Media & Relationship Marketing, Carat Interactive
A time machine - effortlessly taking the reader back into inticate details of so many interwoven plays of technology, marketing, design and visionary achievement that created the mobile revolutio we know today." Frank Nuovo, Chief Designer of Nokia's mobile phones "Along with our story at SK Telecom, The Mobile Revolution contains others that will be very interesting for people interested in learning more about the telecommunications industry." Sung Min Ha, Senior Vice President and CFO, SK Telecom "Dan Steinbock has written a monumental and comprehensive history and textbook for the wireless industry. It's a treasure for wireless players, from neophytes to pioneers." Martin Cooper, Chairman, ArrayComm, Inc "Diligently plots the pioneering days when content met technology and in so doing explains how a new market was born. This is a comprehensive overview of that market and a critical read for anyone interested in the technology or content of the mobile space." Jonathan Channon, Senior Vice President, EMI Music Publishing "Essential reading for anybody who wants to understand how mobility and mobile technology is transforming the way we live and function." Anssi Vanjoki, Executive Vice President, VP&GM Multimedia, Nokia "A comprehensive account of the market and service evolution of mobile communications... illustrated with real-world experiences of mobile players." Thomas Geitner, Chief Technology Officer, Vodafone Group Plc "A comprehensive and authoritative summary of the new era of mobile communication." Sean Maloney, Executive Vice President, GM Mobility Group, Intel Corporation "An exciting exploration of what's turning out to be the most transformative technology of the twenty-first century. Less a tale of tech than a story of our own evolution, and the near-supernatural new things we can do. A mind-bending read." Geoffrey Frost, Chief Marketing Officer, Motorola Inc "Combines the evolution of the global mobile ecosystem with strategic and tactical insights. A book all those involved in today's content businesses would benefit from reading." Pete Downton, Director of Business Development & Strategic Partnership, Warner Music International "Understanding the technology that enables more mobile products and services to exist is only a small part of the mobile revolution. But as The Mobile Revolution points out, what really matters is understanding people's ever-changing demands and expectations." Dave McCaughan, Executive Vice President, Director of Strategic Planning, McCannErickson, Japan "Exciting insights into the future of mobile; all in a global context. A fundamental resource for anyone interested in the next stage of communications evolution." Barry Peters, Director, Emerging Media & Relationship Marketing, Carat Interactive