Donna Tedesco (Senior Usability Specialist), Fiona Tranquada (Senior Usability Consultant)

The Moderator's Survival Guide

Handling Common, Tricky, and Sticky Situations in User Research

• Broschiertes Buch

Produktbeschreibung

Describes the principles that should always guide your interactions with participants from a real-world perspective. This title provides you with examples of how to apply these principles across a variety of situations throughout the user research process, from technical difficulties to emotional outbursts to awkward interactions.

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Produktdetails

• Verlag: Elsevier Science & Technology / Morgan Kaufmann
• Artikelnr. des Verlages: C2012-0-01335-X
• Seitenzahl: 364
• Erscheinungstermin: 19. November 2013
• Englisch
• Abmessung: 236mm x 189mm x 22mm
• Gewicht: 774g
• ISBN-13: 9780124047006
• ISBN-10: 0124047009
• Artikelnr.: 39076811

Autorenporträt

Donna Tedesco is a Senior User Experience Specialist with over ten years of user research experience. She has published and presented at local, national and international conferences, and is co-author with Bill Albert and Tom Tullis of the book, "Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies." Donna received a BS in Engineering Psychology/Human Factors from Tufts University School of Engineering and a MS in Human Factors in Information Design from Bentley University.

Inhaltsangabe

Part 1: Your Moderation Toolkit

Chapter 1. Moderation Matters: Power, Responsibility, and Style

Chapter 2. In the Trenches: Six Steps for Handling Situations

Chapter 3. Mix and Match: Your Moderation Patterns Toolbox

Part 2: Your Survival Guide

Chapter 4. Recruiting Mishaps: Participants You Weren't Expecting

Chapter 5. Participant Misconceptions: Not What the Participant was Expecting.

Chapter 6. Some Guidance Required: Participants in Need of Shepherding. Chapter 7. Make it Work: Handling Technical Obstacles

Chapter 8. Is This Right? Responding to Uncertain Participants.

Chapter 9. What's Going On? Recovering from External Interruptions.

Chapter 10. Get on Track: Overcoming Momentum Blockers.

Chapter 11. Take the Wheel: Guiding Wayward Participants.

Chapter 12. A Delicate Touch: Addressing Sensitive Situations

Chapter 13. Uncomfortable Interactions: Responding to Awkward Situations

Chapter 14. Safety First: Minimizing Emotional and Physical Distress

Part 3: Improving Your Skills

Chapter 15. An Ounce of Prevention: Avoiding and Mitigating Situations

Chapter 16. Sharpening Steel: How to Improve Your Skills and Help Others Improve Theirs

Appendix A. What to Say

Appendix B. Preparing for a Successful Session

Appendix C. Resources

Rezensionen

".guide to the moderating role played by researchers in product user research.Eighteen "survival stories" are included throughout the book, narrated by user researchers who have handled unexpected or awkward situations with study participants. Appendices consolidate recommendations of specific phrasing." --ProtoView.com, April 2014

"This is a sample chapter from Donna Tedesco and Fiona Tranquada's new book, The Moderator's Survival Guide: Handling Common, Tricky, and Sticky Situations in User Research. 2014 Morgan Kaufmann." --UXmatters.com, April 7, 2014