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In work, the problem of formation of the modern exhibition environment by means of media technologies is considered. Existing methods of designing exhibition in view of specificity of information, virtualization, medialization of exhibition space are analyzed. Prototypes of modern forms of demonstration among samples of an exposition of the past are considered. The set of the facilities, new plastic parameters that form expositional media environment is defined. Possibility and necessity of regulation of quality of the "new" exhibition environment by means of technics is proved. Principles of formation of the exhibition environment, which exists in virtual and physical space, depending on used facilities, are defined. Work is addressed to professionals in sphere of design and to all who is interested in modern directions of culture development.