The Moral Advantage: How to Succeed in Business by Doing the Right Thing - Damon, William
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All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. But here Bill Damon tells the compelling stories of real-life business leaders who have achieved great success by adhering to moral conviction. Based on interviews with 48 executives in a variety of industries, The Moral Advantage illustrates how moral insights can be used to gain competitive advantage. By showing how to employ rather than compromise moral standards, The Moral Advantage provides a roadmap for achieving success by sticking to the high road, and for building a business career that is both personally and materially rewarding.…mehr

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Produktbeschreibung
All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. But here Bill Damon tells the compelling stories of real-life business leaders who have achieved great success by adhering to moral conviction. Based on interviews with 48 executives in a variety of industries, The Moral Advantage illustrates how moral insights can be used to gain competitive advantage. By showing how to employ rather than compromise moral standards, The Moral Advantage provides a roadmap for achieving success by sticking to the high road, and for building a business career that is both personally and materially rewarding.
Autorenporträt
William Damon
Rezensionen
"Moral Advantage what a great idea, especially in business! Wouldn't it be an odd world and even an odd God if doing the right thing mostly brought penalties, instead of advantages? A great insight, then, but does it hold up to examination? That's the adventure of this book.
Michael Novak, George Frederick Jewett Scholar in Religion, Philosophy, and Public Policy, The American Enterprise Institute, and author of The Spirit of Democratic Capitalism

"Bill Damon's book delivers what no other does a strong argument replete with examples and research to show that integrity and moral purpose can support long-term success in business. The Moral Advantage is a refreshing read and a much needed guidepost in this day and age."
Michael McCaskey, Chairman of the Board, The Chicago Bears

"Can business leaders turn in excellent results, improve shareholder value, and yet behave morally and ethically? In The Moral Advantage, Bill Damon answers a resounding YES! Damon's touchstone is moral identity not easy to achieve, but a powerful guidepost to business decision-making. His ideas will inspire a new generation of business leaders."
Noel Capon, R.C. Kopf Professor of International Marketing and Chair of Conduct Committee, Graduate School of Business, Columbia University

"The Moral Advantage shatters perfectionist views of business ethics that put profit and conscience in separate camps."
Laura L. Nash, Ph.D., Senior Lecturer, Harvard Business School
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