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This book uses conceptual metaphor theory to explore moral metaphors in English and Chinese. Ning Yu sheds light on the metaphorical nature of moral cognition and how it is systematically manifested in language, and explores the potential commonalities that define moral cognition and the differences that characterize distinct cultures.

Produktbeschreibung
This book uses conceptual metaphor theory to explore moral metaphors in English and Chinese. Ning Yu sheds light on the metaphorical nature of moral cognition and how it is systematically manifested in language, and explores the potential commonalities that define moral cognition and the differences that characterize distinct cultures.
Autorenporträt
Ning Yu is Professor of Applied Linguistics and Asian Studies at The Pennsylvania State University. His research interests lie in the relationship between language, culture, and cognition, cognitive linguistics, and the cognitive approach to metaphor studies. His publications include The Contemporary Theory of Metaphor: A Perspective from Chinese (Benjamins 1998), The Chinese HEART in a Cognitive Perspective: Culture, Body, and Language (de Gruyter 2009), and From Body to Meaning in Culture: Papers on Cognitive Semantic Studies of Chinese (Benjamins 2009). He is co-editor of the book series "Cognitive Linguistic Studies in Cultural Contexts" and of the International Journal of Chinese Linguistics.