Márcia Daltoé Krampe

Broschiertes Buch

The multitasking consumer and e-commerce

How generations X, Y and Z are dealing with technology...

Beschreibung

This book analyses the differences in quality perception, satisfaction and multitasking behaviour of virtual consumers from generations X, Y and Z in relation to digital technologies. It shows that there are differences between the generations in terms of both perceived quality and e-commerce experiences, and that these differences are also evident in relation to digital technologies. Scales were applied to measure each of the constructs analysed, making it possible to have a reliable assessment in order to reach important conclusions in the context proposed.

Autor

Márcia Daltoé Krampe è dottoranda in Sviluppo regionale (PPGDR-UNISC). Ha conseguito un Master professionale in Amministrazione, con enfasi sulla gestione del marketing strategico (UNISC) e una laurea in Amministrazione (UFRGS). Lavora nell'area commerciale con esperienza in consulenza commerciale, relazioni con i clienti, risorse umane, marketing, reti e social media.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 120
• Erscheinungstermin: 21. November 2023
• Englisch
• Abmessung: 220mm x 150mm x 8mm
• Gewicht: 197g
• ISBN-13: 9786206860426
• ISBN-10: 6206860426
• Artikelnr.: 69494485