60,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
30 °P sammeln
  • Broschiertes Buch

Many nutrition science and food production myths and misconceptions dominate the health and fitness field, and many athletes and active consumers unknowingly embrace a myriad of what can be deemed "junk science" which has now infiltrated many related science fields. Consumers simply have no reliable source to help them navigate through all the hype and fabrication, leaving them vulnerable to exploitation. The aim of The Myths About Nutrition Science is, then, to address the quagmire of misinformation which is so pervasive in this area. This will enable the reader to make more objective,…mehr

Produktbeschreibung
Many nutrition science and food production myths and misconceptions dominate the health and fitness field, and many athletes and active consumers unknowingly embrace a myriad of what can be deemed "junk science" which has now infiltrated many related science fields. Consumers simply have no reliable source to help them navigate through all the hype and fabrication, leaving them vulnerable to exploitation. The aim of The Myths About Nutrition Science is, then, to address the quagmire of misinformation which is so pervasive in this area. This will enable the reader to make more objective, science-based lifestyle choices, as well as physical training or developmental decisions. The book also enables the reader to develop the necessary critical thinking skills to better evaluate the reliability of the purported "science" as reported in the media and health-related magazines or publications. The Myths About Nutrition Science provides an authoritative yet readily understandable overview of the common misunderstandings that are commonplace within consumer and athlete communities regarding the food production process and nutrition science, which may affect their physical development, performance, and long-term health.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
David Lightsey is a Food and Nutrition Science Advisor to Quackwatch.org. He has been combating health misinformation in the health marketplace for 31 years, with the non-profit consumer advocacy organization, National Council Against Health Fraud until 2011, as well as with Quackwatch.org (www.quackwatch.org). He has appeared on NBC Dateline (Hype In A Bottle-1996), regarding the deceptive marketing methods used by the sport supplement industry to exploit and fleece athletes, as well as CBS Evening News (2003), regarding the designer steroid issue. The peer review of his first book, Muscles Speed and Lies-What the Sport Supplement Industry Does Not Want Athletes or Consumers to Know, from the American College of Sports Medicine, stated "this book is essential reading for the interested athlete or coach. Particularly, it should be required reading for those studying in the field of clinical sports science (undergraduates, graduate students), allied health professionals (ATCs, personal trainers, and dietitians), and primary care sports medicine physicians." The International Olympic Committee chose this book to be included in "the most important bibliography of the holdings of the IOC Medical Commission Collection of Sports Medicine for reference texts and scientific journals published until 2010." Other examples of where his consumer education work has appeared include peer review journals such as the British Journal of Cancer, Lancet , American Journal of Emergency Medicine, National Strength and Conditioning Association Journal, and PLOS One, as well as many national media outlets.