The Naming Book - Flowers, Brad
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A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.

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Produktbeschreibung
A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.
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Autorenporträt
Brad Flowers started Bullhorn, an agency that builds confident brands with language and design, in 2008 when he realized he didn¿t want to teach and wasn¿t prepared to do much else. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, 2 kids, and a wife who reminds him that he isn¿t as smart as he thinks.