Beth Kanter, Allison Fine

The Networked Nonprofit

• Broschiertes Buch

Produktbeschreibung

This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it.

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Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 224
• Erscheinungstermin: 28. Juni 2010
• Englisch
• Abmessung: 254mm x 203mm x 12mm
• Gewicht: 377g
• ISBN-13: 9780470547977
• ISBN-10: 0470547979
• Artikelnr.: 29339032

Autorenporträt

Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media (http://www.bethkanter.org) and the CEO of Zoetica. Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.

Inhaltsangabe

Figures and Tables v
Foreword vii
Randi Zuckerberg
Preface xi
Acknowledgments xvii
The Authors xix
One Introducing Networked Nonprofits 1
Two Nonprofit Challenges and Trends 11
Part One How to Become a Networked Nonprofit 23
Three Understanding Social Networks 25
Four Creating a Social Culture 41
Five Listening, Engaging, and Building Relationships 59
SiX Building Trust Through Transparency 73
Seven Making Nonprofit Organizations Simpler 87
Part Two What to Do as a Networked Nonprofit 103
Eight Working with Crowds 105
Nine Learning Loops 121
Ten From Friending to Funding 135
Eleven Governing Through Networks 151
Conclusion 163
Notes 167
Glossary 181
Resources 189
Index 193

Rezensionen

"Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change" (About.com, July 26, 2010)