Dirk Remley

Gebundenes Buch

The Neuroscience of Multimodal Persuasive Messages

Persuading the Brain

Beschreibung

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.

Autor

Dirk Remley is Professor in the Department of English at Kent State University, USA. He is the author of How the Brain Processes Multimodal Technical Instructions, Baywood 2015 and Exploding Technical Communication , Baywood 2015.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 172
• Erscheinungstermin: 13. April 2017
• Englisch
• Abmessung: 235mm x 157mm x 14mm
• Gewicht: 409g
• ISBN-13: 9781138635814
• ISBN-10: 1138635812
• Artikelnr.: 47778383