Dirk Remley

The Neuroscience of Multimodal Persuasive Messages

Persuading the Brain

• Gebundenes Buch

Produktbeschreibung

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 172
• Erscheinungstermin: 13. April 2017
• Englisch
• Abmessung: 235mm x 157mm x 14mm
• Gewicht: 409g
• ISBN-13: 9781138635814
• ISBN-10: 1138635812
• Artikelnr.: 47778383

Autorenporträt

Dirk Remley is Professor in the Department of English at Kent State University, USA. He is the author of How the Brain Processes Multimodal Technical Instructions, Baywood 2015 and Exploding Technical Communication , Baywood 2015.

Inhaltsangabe

1. Introduction
2. Multimodality and Neurobiology
3. The Neurocognitive Model of Multimodal Rhetoric
4. Framing Perception with Media
5. Narrative and Persuasion
6. Dress and Natural [Neural] Codes: Smell, Setting and Audience
7. Persuasion of Change
8. Historical Political Speeches
9. Persuasion, Perception and the Law
10. Production
11. A Neurorhetorical Analysis of a Multimodal Print Persuasive Message
12. Conclusion