Alan Mitchell, Andreas W. Bauer, Gerhard Hausruckinger

The New Bottom Line

Bridging the Value Gaps That Are Undermining Your Business

• Gebundenes Buch

Produktbeschreibung

This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that's making the old bottom line of corporate profitability the servant of a new master: a new 'person-centric' bottom line of personal profitability or value 'in my life'.

So what? No bottom line? No more profit?

Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation - containing important elements of both evolution and revolution - is under way, how it's undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.

Produktdetails

• Verlag: Capstone Publishing / Wiley & Sons
• 1. Auflage
• Seitenzahl: 276
• Erscheinungstermin: 15. August 2003
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 580g
• ISBN-13: 9781841124766
• ISBN-10: 1841124761
• Artikelnr.: 11665437

Autorenporträt

Alan Mitchell is a leading marketing journalist with a track record of challenging writing in a wide range of publications, including the 'seminal' book Right Side Up: Building Brands in the Age of the Organized Consumer (HarperCollinsBusiness, 2001). Andreas W. Bauer is Head of Roland Berger Strategy Consultants' global Consumer Goods and Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books including Success 2000 Plus. Dr. Gerhard Hausruckinger is a partner at Roland Berger Strategy Consultants specializing in consumer-facing industries and co-head of the firm's Consumer Goods and Retail Competence Center. He is widely recognized as thought-leader for innovative growth strategies in the FMCG industry.

Inhaltsangabe

Introduction: Designing value around people. The value earth is moving
under our feet. Consumer-facing businesses are facing an era of fundamental
change: from product-centric to person-centric. 1. The Value Gaps. Why
today's businesses cannot - or do not want to - meet a whole range of
crucial consumer needs. 2. Untapped Assets. Why these same businesses
continually neglect - and miss the value - of a whole range of hugely
powerful, personal assets. 3. The New Bottom Line. How a need breed of
businesses are connecting these value gaps to these untapped assets...to
transform the business landscape. 4. Trading agency. How looking at
markets, rather than products and services, from the buyer's point of view
revolutionizes marketing processes - and its consumer value. 5. Solution
assembly. How helping people to reach their personal objectives, rather
than sell them more ingredients, takes value to a new level. 6. Passion
partnership. Why helping people reach personal fulfillment will be a
massive new business in its own right. 7. Learning to fly. Why, and how,
the new bottom line requires the emergence of completely new business
models - and why migrating towards the new bottom line is not a matter of
choice. 8. Let the customer drive your company - literally. How moving from
push to pull adds value while cutting costs. 9. Organize operations around
your customer. How the imperatives of customer convenience and corporate
productivity connect. 10. Build partnerships around your customer. How the
new bottom line involves complete supply chains and value networks, not
just individual companies. 11. Become a company that works for me. How the
demand for 'value in my life' affects the workplace as well as the market
place. 12. Make marketing a service. How to make marketing effective - by
freeing it from its seller-centric bias. 13. A New Vision of Value.
Strategic choices; evolutionary strategies.