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This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn't.
Social media, such as blogs and networking sites, have become an essential tool for businesses and individuals to market themselves and their products. The Social Media Marketing Manifesto gives beginning to intermediate web marketers a firm understanding of the technologies that exist for online promotion and how they can utilize these technologies to best reach their audiences.
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.
The New Community Rules will help you:
Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
Learn the art of conversation marketing, and how social media thrives on honesty and transparency
Manage and enhance your online reputation through the social web
Tap into the increasingly influential video and podcasting market
Discover which tactics work -- and which don't -- by learning about what other marketers have tried
Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Social media, such as blogs and networking sites, have become an essential tool for businesses and individuals to market themselves and their products. The Social Media Marketing Manifesto gives beginning to intermediate web marketers a firm understanding of the technologies that exist for online promotion and how they can utilize these technologies to best reach their audiences.
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.
The New Community Rules will help you:
Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
Learn the art of conversation marketing, and how social media thrives on honesty and transparency
Manage and enhance your online reputation through the social web
Tap into the increasingly influential video and podcasting market
Discover which tactics work -- and which don't -- by learning about what other marketers have tried
Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.