Jetzt neu als Broschurausgabe! Ebenso wie Machiavelli in seinem Werk "Der Fürst" einen Verhaltenskodex für politische Führer beschrieben hat, erläutert McAlpine das Verhältnis zwischen dem modernen Geschäftsführer und seinen Angestellten und Aktionären. Kapitel für Kapitel werden die stets gleichbleibenden Kernaspekte von Politik und Wirtschaft beleuchtet - von der Schmeichelei über Loyalität, von der Schläue über Steuerung, von der Unternehmensgründung über den Aufbau eines Firmenimages. Das Ergebnis ist eine unterhaltsame Lektüre über das Wesen von Politik und Macht in einer Welt des…mehr
Jetzt neu als Broschurausgabe! Ebenso wie Machiavelli in seinem Werk "Der Fürst" einen Verhaltenskodex für politische Führer beschrieben hat, erläutert McAlpine das Verhältnis zwischen dem modernen Geschäftsführer und seinen Angestellten und Aktionären. Kapitel für Kapitel werden die stets gleichbleibenden Kernaspekte von Politik und Wirtschaft beleuchtet - von der Schmeichelei über Loyalität, von der Schläue über Steuerung, von der Unternehmensgründung über den Aufbau eines Firmenimages. Das Ergebnis ist eine unterhaltsame Lektüre über das Wesen von Politik und Macht in einer Welt des Mißtrauens und Neids, der strategischen Allianzen und rücksichtsloser Desinformation. (10/99)
ALISTAIR MCALPINE has witnessed power politics firsthand at the side of Margaret Thatcher, serving as the Treasurer and Deputy Chairman of the Conservative Party as well as a close advisor to Thatcher during her election campaigns. Today he directs his family construction firm, Sir Robert McAlpine & Sons, Ltd, and resides in London and Venice.
Inhaltsangabe
Dedication: To His Magnificence Lorenzo de' Medici: Of Patrons and Protégés. Concerning New Principalities Acquired by One's Own Forces and Personal Ability: Starting a Business. Why the Kingdom of Darius, Conquered by Alexander, Did Not Rebel Against His Successors After Alexander's Death: Business and Government. On New Principalities Acquired with the Forces and Fortune of Others: Inherited Business. On Hereditary Principalities: Family Business. The Classification of Principalities and How They Are Acquired: Capturing a Company. On Mixed Principalities: Controlling a Captured Company. How Cities and Principalities, which Prior to Occupation were Accustomed to Living under their Own Laws, Should be Administered: The Running of Recently Acquired Business. On Those who Acquire Principalities through Wicked Deeds: Stealing a Business. On Civil Principalities: Rising to Power. On the Different Types of Army and the Question of Mercenary Troops: The Use of Consultants. On Auxiliary Troops, Your Own Troops, and a Mixture of the Two: The Need for Loyalty. On Cruelty and Mercy, and Whether It is Better to be Loved than Feared, or the Reverse: Managing People. On the Secretaries Who Accompany the Prince: The Power and the Employee. On Ecclesiastical Principalities: Dealing with the Establishment. How a Prince Should Act Concerning Military Affairs: The Need for Total Dedication. Whether Princes Should Keep Their Word: The Use of Craftiness. How the Strength of Every Principality Should be Measured: Finance and the Understanding of Money. On Generosity and Meanness: Controlling Expenditure. How Flatterers are Avoided: Flattery and False Profits. Whether Fortresses and Many Other: Things Commonly Used by Princes are Useful or Useless: Structuring the Business. On the Things for Which Men, and Especially Princes, are Praised or Blamed: The Company Image. On the Avoidance of Contempt and Hatred: Public Relations. How a Prince Should Act in Order to Gain Reputation: The Advantages and Dangers of Fame. Why the Princes of Italy Have Lost their States: Why Businesses Fail. How Much Fortune can Influence Human Affairs, and How She Should be Resisted: Creating One's Own Luck.
Dedication: To His Magnificence Lorenzo de' Medici: Of Patrons and Protégés. Concerning New Principalities Acquired by One's Own Forces and Personal Ability: Starting a Business. Why the Kingdom of Darius, Conquered by Alexander, Did Not Rebel Against His Successors After Alexander's Death: Business and Government. On New Principalities Acquired with the Forces and Fortune of Others: Inherited Business. On Hereditary Principalities: Family Business. The Classification of Principalities and How They Are Acquired: Capturing a Company. On Mixed Principalities: Controlling a Captured Company. How Cities and Principalities, which Prior to Occupation were Accustomed to Living under their Own Laws, Should be Administered: The Running of Recently Acquired Business. On Those who Acquire Principalities through Wicked Deeds: Stealing a Business. On Civil Principalities: Rising to Power. On the Different Types of Army and the Question of Mercenary Troops: The Use of Consultants. On Auxiliary Troops, Your Own Troops, and a Mixture of the Two: The Need for Loyalty. On Cruelty and Mercy, and Whether It is Better to be Loved than Feared, or the Reverse: Managing People. On the Secretaries Who Accompany the Prince: The Power and the Employee. On Ecclesiastical Principalities: Dealing with the Establishment. How a Prince Should Act Concerning Military Affairs: The Need for Total Dedication. Whether Princes Should Keep Their Word: The Use of Craftiness. How the Strength of Every Principality Should be Measured: Finance and the Understanding of Money. On Generosity and Meanness: Controlling Expenditure. How Flatterers are Avoided: Flattery and False Profits. Whether Fortresses and Many Other: Things Commonly Used by Princes are Useful or Useless: Structuring the Business. On the Things for Which Men, and Especially Princes, are Praised or Blamed: The Company Image. On the Avoidance of Contempt and Hatred: Public Relations. How a Prince Should Act in Order to Gain Reputation: The Advantages and Dangers of Fame. Why the Princes of Italy Have Lost their States: Why Businesses Fail. How Much Fortune can Influence Human Affairs, and How She Should be Resisted: Creating One's Own Luck.
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