The New MBA Playbook is designed to bridge the gap between the MBA classroom and real life, will be invaluable to potential and current MBA students, seasoned business executives seeking to refresh and update their skills, management consultants, successful entrepreneurs - and to anyone who simply refuses to stop learning!
The New MBA Playbook is designed to bridge the gap between the MBA classroom and real life, will be invaluable to potential and current MBA students, seasoned business executives seeking to refresh and update their skills, management consultants, successful entrepreneurs - and to anyone who simply refuses to stop learning!
Introduction. Module I. Breathing Humanity and New Life into Organizations - Humanizing the Enterprise Unit 1. Behavioral economics and policy 101: For humans Unit 2. The kindness advantage: Cultivating positively energizing leaders and followers Module II: Strategizing for the Future - Setting, Communicating and Executing a Positive Strategy Unit 3. Strategic transformation: Strategy choice-making Unit 4. S.O.A.R: Possibility thinking in positive strategic dialog Module III: Organization Development and Design Innovation - Tools for Dramatic Change Unit 5. Dialogic organization development: Leading positive organizational change Unit 6. Design-driven organization: Human-centered design thinking and innovation execution Module IV: Creating and Managing WOW Brands - Energizing Your Brand Unit 7. WOW! It's cool! Crafting a coolness strategy for your brand Unit 8. Once upon a time... Strategic brand storytelling Module V. Helping Genuinely - Always Aim Higher Unit 9. Professional management consulting for real people: The advice business demystified Unit 10. Executive coaching: Whoop it up! Module VI: Global Management Strategies - Going Places Unit 11. So, you want to go global? Becoming an instant international Unit 12. Small world: Are you a culturally intelligent organization? Module VII: Behavioral Ethics - Achieving Ethical Practice for the Greater Good Unit 13. Progress with purpose: The "good" enterprise Unit 14. Oops! I messed up. Why good people do bad things every so often. Appendices
Introduction. Module I. Breathing Humanity and New Life into Organizations - Humanizing the Enterprise Unit 1. Behavioral economics and policy 101: For humans Unit 2. The kindness advantage: Cultivating positively energizing leaders and followers Module II: Strategizing for the Future - Setting, Communicating and Executing a Positive Strategy Unit 3. Strategic transformation: Strategy choice-making Unit 4. S.O.A.R: Possibility thinking in positive strategic dialog Module III: Organization Development and Design Innovation - Tools for Dramatic Change Unit 5. Dialogic organization development: Leading positive organizational change Unit 6. Design-driven organization: Human-centered design thinking and innovation execution Module IV: Creating and Managing WOW Brands - Energizing Your Brand Unit 7. WOW! It's cool! Crafting a coolness strategy for your brand Unit 8. Once upon a time... Strategic brand storytelling Module V. Helping Genuinely - Always Aim Higher Unit 9. Professional management consulting for real people: The advice business demystified Unit 10. Executive coaching: Whoop it up! Module VI: Global Management Strategies - Going Places Unit 11. So, you want to go global? Becoming an instant international Unit 12. Small world: Are you a culturally intelligent organization? Module VII: Behavioral Ethics - Achieving Ethical Practice for the Greater Good Unit 13. Progress with purpose: The "good" enterprise Unit 14. Oops! I messed up. Why good people do bad things every so often. Appendices
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