Mauro F. Guillén, Esteban García-Canal

The New Multinationals

• Gebundenes Buch

Produktbeschreibung

Documents the rise of a new breed of multinational companies that are reshaping competition in global industries.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 240
• Erscheinungstermin: 23. September 2010
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 504g
• ISBN-13: 9780521516143
• ISBN-10: 0521516145
• Artikelnr.: 29985210

Autorenporträt

Mauro F. Guillén is the Director of the Joseph H. Lauder Institute at the University of Pennsylvania and holder of the Dr Felix Zandman Endowed Professorship in International Management at the Wharton School. Trained as a sociologist and political economist, he has studied multinational firms and the process of globalization for more than two decades. He is a recipient of best paper awards from both the Academy of Management and the American Sociological Association, and book awards from the Gustavus Myers Center and the Social Science History Association. In 2005 he won the IV Fundación Banco Herrero Prize, awarded annually to the best Spanish social scientist under the age of 40.

Inhaltsangabe

List of figures
List of tables
1. The new multinationals
2. Traditional and new multinationals
3. Diversification and vertical integration in traditional industries
4. Market access and technology in durable consumer goods
5. Serving global customers in producer goods
6. Learning by doing in infrastructure and financial services
7. Competing in hard and soft services
8. Toward a new theory of the multinational enterprise
Bibliography
Index.