Jeanette Smith

The New Publicity Kit

• Broschiertes Buch

Produktbeschreibung

The New Publicity Kit shows you how to take advantage of the dynamic technological advances that are revolutionizing the ways in which advertisers and marketers target their audiences. While it still schools you in such timeless basics as writing news releases, holding press conferences, and developing press kits, The New Publicity Kit also shows you how to take full advantage of the exciting opportunities for market exposure offered by cable, electronic newspapers, faxes, the Internet, and other new and emerging media.

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Produktdetails

• Verlag: Wiley
• Revised edition
• Seitenzahl: 352
• Erscheinungstermin: 8. Juni 1995
• Englisch
• Abmessung: 280mm x 210mm x 19mm
• Gewicht: 852g
• ISBN-13: 9780471080145
• ISBN-10: 0471080144
• Artikelnr.: 22042414

Autorenporträt

Jeanette Smith is the author of The New Publicity Kit, published by Wiley.

Inhaltsangabe

Media Are Reinventing Themselves.
Analysis of a News Story.
Basic Steps to a Successful Publicity Program.
Your Media List.
Media Relations.
Publicity Releases.
Feature-News Stories.
A Copycatter's Primer.
Copy Preparation for Hard-Copy News Releases.
Publicity Photos.
Hard-Copy Press Kit Preparation.
Press Conferences.
Staged Events.
Wire Services and Syndicates.
Broadcast Publicity.
What You Should Know About Video and Radio News Releases.
Do-It-Yourself Advertising in Print Media.
Do-It-Yourself Broadcast Advertising.
Anatomy of a Newspaper.
Appendices.
Glossary.
Index.